Moving Pictures

Moving Pictures

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Conceive and produce an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content.

Related Downloads

More than a Pill: audio file

More than a Pill: Transcript

End Ageism: audio file

End Ageism: transcript

Challenge and scope

This brief asks you to help reveal, illuminate and increase accessibility to the RSA’s unique content.The RSA believes that everyone should have the freedom and power to turn their ideas into reality – we call this the Power to Create. Through our ideas, research and 28,000-strong Fellowship, we seek to realise a society where creative power is distributed, where concentrations of power are confronted, and where creative values are nurtured.As part of this mission, RSA Animate, RSA Shorts and RSA Insights film series were developed to bring big ideas to new audiences.

RSA Insights are a series of videos and animations that explore new ideas and projects from the RSA Action and Research Centre, the ‘think and do tank’ part of the RSA that combines practical experimentation with rigorous research to find new solutions to social challenges.

RSA Shorts provides a snapshot of a big idea, blending voices from the RSA Public Events programme and the creative talents of illustrators and animators from around the world. It responds to the ever-increasing need for new ideas and inspiration in our busy lives and acts as a jolt of ‘mental espresso’ that will awaken the curiosity in all of us.

The first audio file for this brief is taken from the RSA Action and Research Centre’s ‘Health as a Social Movement’ programme of work with NHS England. The second clip is taken from the RSA Public Events Programme. We’re looking to you to create an inspiring animation that will elaborate on and evolve the words of the speaker. In order to develop the speaker’s ideas further, we would advise that you carry out broad research around the topic.

Entries will be judged according to the innovative way in which the audio content is interpreted. Technical skill will be taken into consideration, but what we really value is the originality and creativity with which you communicate world-changing ideas and concepts. We are looking for animations that combine clarity with attention to detail and wit, aiming to make the content ‘come alive’ and introduce a new audience to the RSA.

Your work has the potential to be viewed by thousands of intelligent, engaged and passionate RSA followers worldwide alongside the RSA Animates, RSA Shorts and RSA Insights.

How to prepare and submit your animation:

  • submit your file in .MP4 or .MOV format
  • the maximum file size is 60MB
  • you must use one of the two selected audio clips and you may not re-order the content or further edit the transcript in order to suit your work
  • you are permitted to add up to 5 seconds of pauses before, during and/or after the original audio if desired. Your final animation must not exceed the following length: 1:11 minutes for 'More Than a Pill' / 1:13 minutes for 'End Ageism'.
  • if you use music and/or sound samples you must own the rights to use the material

The two audio files to choose from are:

File A ‘More Than a Pill’, voiced by Nathalie Spencer

(Excerpt length: 1:06 minutes, originally recorded on 14 July 2016)

Modern healthcare often focuses on treating acute illnesses and injuries. But what about preventing disease, ensuring high quality of life for people with chronic conditions, or sustaining our physical, mental and social wellbeing? For these, NHS England points to the potential value of informal social movements in health. In this audio clip, the RSA’s Nathalie Spencer shares that if pockets of health-creating activity grow into larger social movements, we can all benefit.


More than a Pill: audio file

More than a Pill: Transcript

File B ‘End Ageism’, by Ashton Applewhite

(Excerpt length: 1:08 minutes, originally recorded on 30 June 2016)

From childhood on, we’re barraged by messages that encourage a fear of old age. But life expectancy is increasing and ageing is a natural lifelong process. So why all the negativity? Underlying all the hand-wringing is ageism: a form of discrimination that sidelines and silences older people. Author and activist Ashton Applewhite uncovers the roots of ageism and how its myths and stereotypes cripple the way our brains and bodies function. It’s time, she argues, to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind.


End Ageism: audio file

End Ageism: transcript


There are four awards available for this brief. 

NHS Award of £1000  for the best animation accompanying ‘More than a Pill’. RSA Award of £1000  for the best animation accompanying‘End Ageism’. Natracare Award of £1000   for the most innovative animation accompanying either audio file.RSA Staff Choice Award of £500 

 The RSA Staff Choice Award will be awarded to the short-listed entry with the most votes from RSA staff following a screening at an RSA staff meeting in Spring 2017.

In addition to the awards, the winning (and possibly the short-listed animations) will be featured on the RSA’s YouTube channel. 

The winning and commended entrants will be added to the pool of the RSA’s animators and may be commissioned for further work. Please note that the above opportunities are at the RSA’s discretion.

Please note that the judging panel may decide on more than one winner for each audio and will allocate the award/s accordingly. In addition, the judging panel may award commendations. 

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With additional support from


Judging criteria

There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria: 

  1. Social and environmental benefit – how does your design benefit society and/or the environment? 
  2. Research and insights – how did you investigate this issue? What were your key insights? 
  3. Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result 
  4. Execution – we are looking for a design that is pleasing and looks and feels well-resolved. 
  5. Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights 

Submission requirements

All entries must be submitted through our online entry system.

As you prepare your submission, please ensure that: 

  • you do NOT include your name, university/ college or other identifying marks anywhere on your submission 
  • none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online 

The submission requirements are: 

  • 1 Animation file submitted in either .MP4 or .MOV format The maximum file size is 60MB, and your animation must not exceed 1:05 minutes. The original audio is 1 minute and you are permitted to add up to 5 seconds 
  • 1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your animation, plus a 1 sentence strapline or description
  • 1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution 
  • 10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
  • Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards 

Eligibility + entry infomation

Download entry guidelinesDownload this brief

18 January 2017

Competition opens for entries

8 Febuary 2017

4pm GMT
£25 early bird deadline

8 March 2017

4pm GMT
£35 final entry deadline

20 March 2017

2-stage judging process begins

1 June 2017

2016/17 winners announced